Web Analytics Training

WhatsApp +91 93517 82674 · Mon-Sat, 9 AM - 8 PM

Assure Success

About the course

Why take Web Analytics Training?

Web analytics turns raw visit data into answers: which channels bring valuable customers, which pages lose people, and whether a campaign is paying back. Since Universal Analytics was retired, Google Analytics 4 (GA4) has become the standard, with an event-based data model that is very different from what many marketers learned earlier.

This course teaches measurement from planning to reporting. You begin with a measurement plan that starts from business questions and defines the events, parameters and conversions needed. You then implement it with Google Tag Manager and GA4, learning how to test with debug tools, set up key events, audiences and custom definitions, and configure cross-domain and e-commerce tracking. Analysis modules cover the standard reports, explorations, funnels and path analysis, attribution models and campaign tracking with UTM parameters. Reporting sessions build dashboards in Looker Studio, and an introduction to the BigQuery export shows what is possible with raw data.

Privacy is treated as a core topic, including consent banners, Consent Mode and data retention. The course prepares you for Google's free Analytics certification assessment on Skillshop, which is optional and taken directly with Google.

Who should attend

● Digital marketers who report on campaign performance
● Web analysts and business analysts
● SEO and content professionals who track organic results
● Ecommerce managers and product owners
● Developers who implement tracking

Prerequisites

● Basic understanding of websites and digital marketing
● Comfort with spreadsheets and basic numbers
● A Google account; a demo property is provided for practice

What this certification does for you

GA4-ready

Learn the current Google measurement model, not the retired one.

Implementation plus analysis

Cover tagging as well as reporting, which many courses skip.

Free vendor certification path

Google's Analytics assessment is free and optional.

Privacy awareness

Understand consent and compliance in measurement.

Certification exam

Google Analytics certification assessment - optional external exam

Awarded by	Google (Skillshop)
Format	Online assessment; multiple-choice questions after completing the learning material
Questions	See the current figure on the official site
Duration	See the current figure on the official site
Passing score	80% or higher
Exam fee	Free
Where	Online on Google Skillshop; retake available after one day if you do not pass
Validity	One year; retake the assessment to renew

Your path to certification

1
Enrol in the live online batch
2
Create a GA4 property and Tag Manager container for practice as guided
3
Complete the tracking plan, implementation and dashboard exercises
4
Study Skillshop's Google Analytics learning path and attempt the assessment
5
Receive your Google certificate and Assure Success course completion certificate

Skills you will gain

Measurement planning

Translate business goals into events, parameters and conversions to track.

GA4 configuration

Set up properties, data streams, key events, audiences and custom definitions.

Tag Manager implementation

Deploy tags, triggers and variables, use the data layer and debug with preview mode.

E-commerce tracking

Track product views, carts and purchases with correct item data.

Campaign tracking and attribution

Use UTMs and understand data-driven and other attribution settings.

Exploration and analysis

Build funnel, path and segment explorations to answer business questions.

What you get