Google AnalyticsWeb Analytics Training
Measure and interpret site behaviour with GA4, Tag Manager and Looker Studio, and prepare for Google's Analytics certification
- Duration
- Live batches
- Format
- Live online
- Modules
- 8 modules
- Certificate
- On completion
- ✓Live online instructor-led training in scheduled batches; the full schedule and total hours are shared before you enrol
- ✓Google Analytics 4: events, parameters, conversions, audiences and explorations
- ✓Google Tag Manager setup and a tracking plan from scratch
- ✓Attribution, UTM tracking and campaign analysis
- ✓Dashboards and reports in Looker Studio; BigQuery export overview
- ✓Consent Mode and privacy-aware measurement; Google Analytics certification prep
About the course
What this course covers
Web analytics turns raw visit data into answers: which channels bring valuable customers, which pages lose people, and whether a campaign is paying back. Since Universal Analytics was retired, Google Analytics 4 (GA4) has become the standard, with an event-based data model that is very different from what many marketers learned earlier.
This course teaches measurement from planning to reporting. You begin with a measurement plan that starts from business questions and defines the events, parameters and conversions needed. You then implement it with Google Tag Manager and GA4, learning how to test with debug tools, set up key events, audiences and custom definitions, and configure cross-domain and e-commerce tracking. Analysis modules cover the standard reports, explorations, funnels and path analysis, attribution models and campaign tracking with UTM parameters. Reporting sessions build dashboards in Looker Studio, and an introduction to the BigQuery export shows what is possible with raw data.
Privacy is treated as a core topic, including consent banners, Consent Mode and data retention. The course prepares you for Google's free Analytics certification assessment on Skillshop, which is optional and taken directly with Google.
Who should attend
- ● Digital marketers who report on campaign performance
- ● Web analysts and business analysts
- ● SEO and content professionals who track organic results
- ● Ecommerce managers and product owners
- ● Developers who implement tracking
Prerequisites
Key skills
Skills you will walk away with
Measurement planning
Translate business goals into events, parameters and conversions to track.
GA4 configuration
Set up properties, data streams, key events, audiences and custom definitions.
Tag Manager implementation
Deploy tags, triggers and variables, use the data layer and debug with preview mode.
E-commerce tracking
Track product views, carts and purchases with correct item data.
Campaign tracking and attribution
Use UTMs and understand data-driven and other attribution settings.
Exploration and analysis
Build funnel, path and segment explorations to answer business questions.
Curriculum
Module-by-module syllabus
8 modules · 32 topics
1Module 1: Analytics Fundamentals4 topics ▾
Learning objective: Understand measurement concepts.
- ▸ Metrics, dimensions and the data model
- ▸ Sessions, users and events
- ▸ Business questions and KPIs
- ▸ Universal Analytics to GA4: key differences
2Module 2: Measurement Planning4 topics ▾
Learning objective: Plan before tagging.
- ▸ Tracking plan documentation
- ▸ Event naming conventions
Schedules
Upcoming live batches
Enroll now and choose your batch dates
Send an enquiry and we'll reserve your seat in the next batch.
Certification
How you get certified
Google (Skillshop)
Google Analytics certification assessment - optional external exam
Google Analytics- Format
- Online assessment; multiple-choice questions after completing the learning material
- Questions
- See the current figure on the official site
- Duration
- See the current figure on the official site
- Passing score
- 80% or higher
- Exam fee
- Free
- Delivery
- Online on Google Skillshop; retake available after one day if you do not pass
- Validity & renewal
- One year; retake the assessment to renew
- 1Enrol in the live online batch
Career outcomes
Roles this opens up
Web / Digital Analyst
₹4–10 LPA (approx.)Implements tracking and analyses site and campaign performance.
Marketing Analyst
₹4–10 LPA (approx.)Connects marketing spend to outcomes and reports to stakeholders.
Analytics Implementation Specialist
₹5–12 LPA (approx.)Specialises in Tag Manager, data layers and tracking plans.
Product / Growth Analyst
₹6–14 LPA (approx.)Analyses user behaviour to improve products and funnels.
Salary ranges are approximate figures for India and vary by city, company and experience.
Why this certification is worth it
GA4-ready
Learn the current Google measurement model, not the retired one.
Implementation plus analysis
Why Assure Success
Learn it once, pass it once
Trainers from the field
Every session is led by a practitioner who uses this material at work.
Batches that fit your week
Weekday and weekend batches in IST, scheduled for working professionals.
Exam-style practice
Practice questions and, where available, a full simulator free with the course.
Exam voucher help
Discounted vouchers and step-by-step help booking your exam.
Human support
WhatsApp support Mon–Sat, 9 AM–8 PM IST — a person answers.
Pay your way
UPI, cards, netbanking and EMI in India; international cards accepted.
FAQs
Questions learners ask us
Q.Is Google Analytics certification free?
Yes, the assessment on Skillshop is free. It is optional and taken directly with Google, and we cannot guarantee a pass.
Q.Is Universal Analytics still available?
No. Google retired it, so this course teaches GA4 and explains the differences for people who used the old version.
Q.Do I need coding skills?
Not for most work. Tag Manager is visual, but understanding basic HTML, JavaScript variables and the data layer helps. We explain what you need.
Q.Can I practise without a website?
Yes. We provide a demo property and a sample site to tag. You can also use your own site.
Q.Is there an alternative to GA4?
Yes, there are privacy-focused and product analytics tools. GA4 remains the most common in marketing roles, and the measurement concepts apply to all of them.
Q.Do you cover BigQuery?
At an overview level, including what the export contains and a few starter queries.
Q.How does consent affect my data?
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Web Analytics Training