PPC Certification Training

WhatsApp +91 93517 82674 · Mon-Sat, 9 AM - 8 PM

Assure Success

About the course

Why take PPC Certification Training?

Pay-per-click advertising lets a business appear in front of people at the moment they are searching or browsing and pay only when someone clicks. Done well, it produces measurable leads and sales; done poorly, it burns money quickly. This course teaches you to plan, launch and optimise PPC campaigns across the main networks.

You begin with the auction model and campaign structure, then build search campaigns with keyword match types, negative keywords, ad copy and extensions. You move on to display and video remarketing, Shopping campaigns with Merchant Center feeds, and Performance Max, learning what each does best. Bidding and measurement take significant time: setting up conversion tracking correctly, choosing between manual and Smart Bidding strategies, reading search term reports, and testing ads and landing pages. You also practise on Microsoft Advertising and see how paid social differs.

The course prepares you for Google's free Ads certification assessments offered through Skillshop, which are optional and taken directly with Google. Skills are practised in sandbox or demo accounts.

Who should attend

● Digital marketing executives who want to specialise in paid media
● Business owners who manage their own online advertising
● Ecommerce marketers running shopping campaigns
● Freelancers and agency staff managing client ad accounts
● Career changers moving into performance marketing

Prerequisites

● No prior PPC experience required
● Basic understanding of digital marketing and websites
● A Google account; a demo or sandbox account is provided for practice

What this certification does for you

Immediate, measurable results

Paid campaigns show impact quickly and reward data-driven decisions.

Free vendor certification path

Google's Ads assessments are free and add credibility to your profile.

Multi-network coverage

Skills extend beyond Google to Microsoft and paid social.

High demand

Performance marketing talent is sought by agencies and D2C brands.

Certification exam

Google Ads Search certification assessment - optional external exam

Awarded by	Google (Skillshop)
Format	Online assessment; multiple-choice questions after completing the learning material
Questions	See the current figure on the official site
Duration	75 minutes (the timer cannot be paused)
Passing score	80% or higher
Exam fee	Free
Where	Online on Google Skillshop; retake available after one day if you do not pass
Validity	One year; retake the assessment to renew

Your path to certification

1
Enrol in the live online batch
2
Create your free Google Skillshop account
3
Complete campaign build, bidding and optimisation exercises
4
Study Skillshop's Google Ads Search learning path and attempt the assessment
5
Receive your Google certificate and Assure Success course completion certificate

Skills you will gain

PPC fundamentals

Explain the ad auction, ad rank, cost per click and the relationship between bids, budgets and quality.

Search campaign building

Structure ad groups, choose match types, write responsive search ads and add assets.

Display and video remarketing

Reach audiences with banner and video ads and run remarketing safely.

Shopping and Performance Max

Set up product feeds and automated campaigns for ecommerce goals.

Conversion tracking

Set up conversion actions and understand enhanced conversions and attribution.

Bidding and budgets

Choose bidding strategies and manage spend against target CPA or ROAS.

What you get