PPC Certification Training

Pay-per-click advertising lets a business appear in front of people at the moment they are searching or browsing and pay only when someone clicks. Done well, it produces measurable leads and sales; done poorly, it burns money quickly. This course teaches you to plan, launch and optimise PPC campaigns across the main networks.

You begin with the auction model and campaign structure, then build search campaigns with keyword match types, negative keywords, ad copy and extensions. You move on to display and video remarketing, Shopping campaigns with Merchant Center feeds, and Performance Max, learning what each does best. Bidding and measurement take significant time: setting up conversion tracking correctly, choosing between manual and Smart Bidding strategies, reading search term reports, and testing ads and landing pages. You also practise on Microsoft Advertising and see how paid social differs.

The course prepares you for Google's free Ads certification assessments offered through Skillshop, which are optional and taken directly with Google. Skills are practised in sandbox or demo accounts.