Google Ads Training

WhatsApp +91 93517 82674 · Mon-Sat, 9 AM - 8 PM

Assure Success

About the course

Why take Google Ads Training?

Google Ads is the largest paid search platform and a core skill for performance marketers. It is also one of the easiest places to waste money: broad targeting, weak tracking and unattended automation can drive up costs without producing sales.

This course goes deeper into Google Ads than a general PPC overview. You start with how campaigns, ad groups and assets are organised, then build Search campaigns with careful keyword and match-type control, strong responsive search ads and landing page alignment. You learn to set conversion tracking correctly, with GA4 key events and enhanced conversions, and to use Smart Bidding sensibly by giving the algorithm accurate conversion values. Ecommerce modules cover Merchant Center, product feed quality, Shopping campaigns and Performance Max, including asset groups, audience signals and how to protect brand search. Other sessions look at YouTube and Demand Gen, budgets and forecasting, diagnosing sudden performance changes, and reporting.

The course prepares you for Google's free Ads certification assessments on Skillshop, which are optional and taken directly with Google. Practice uses a demo account and sample data, with optional small live budgets.

Who should attend

● Performance marketers and paid media executives
● Ecommerce owners and D2C marketers who run Google Shopping
● Business owners who manage their own Google Ads
● Freelancers and agency staff managing client accounts
● Digital marketers preparing for Google Ads certifications

Prerequisites

● Basic understanding of digital marketing and websites
● A Google account; a demo account is provided for practice
● No prior Google Ads experience is required

What this certification does for you

Platform depth

Go beyond basics to structure, tracking and diagnosis.

Free Google certification path

Skillshop assessments add recognised proof of knowledge.

Automation literacy

Understand how to guide Smart Bidding and Performance Max, not just switch them on.

Direct impact on revenue

Skills tie directly to leads and sales for a business.

Certification exam

Google Ads Search certification assessment - optional external exam

Awarded by	Google (Skillshop)
Format	Online assessment; multiple-choice questions after completing the learning material
Questions	See the current figure on the official site
Duration	75 minutes (the timer cannot be paused)
Passing score	80% or higher
Exam fee	Free
Where	Online on Google Skillshop; retake available after one day if you do not pass
Validity	One year; retake the assessment to renew

Your path to certification

1
Enrol in the live online batch
2
Create your free Google Skillshop account and a Google Ads demo or test account
3
Complete the Search, Shopping and Performance Max exercises
4
Study Skillshop's Google Ads learning paths and attempt the assessment
5
Receive your Google certificate and Assure Success course completion certificate

Skills you will gain

Account and campaign structure

Organise campaigns, ad groups and assets so that budgets and reporting stay clear.

Search campaign management

Control keywords, match types, negatives and responsive search ads to attract qualified clicks.

Smart Bidding

Choose between maximise conversions, target CPA, target ROAS and value-based bidding based on data volume.

Conversion tracking

Implement conversion actions with GA4, Tag Manager and enhanced conversions.

Shopping and product feeds

Prepare product data in Merchant Center and run Shopping campaigns.

Performance Max

Build asset groups, apply audience signals and use exclusions and reporting insights.

What you get