Google Ads Training

Google Ads is the largest paid search platform and a core skill for performance marketers. It is also one of the easiest places to waste money: broad targeting, weak tracking and unattended automation can drive up costs without producing sales.

This course goes deeper into Google Ads than a general PPC overview. You start with how campaigns, ad groups and assets are organised, then build Search campaigns with careful keyword and match-type control, strong responsive search ads and landing page alignment. You learn to set conversion tracking correctly, with GA4 key events and enhanced conversions, and to use Smart Bidding sensibly by giving the algorithm accurate conversion values. Ecommerce modules cover Merchant Center, product feed quality, Shopping campaigns and Performance Max, including asset groups, audience signals and how to protect brand search. Other sessions look at YouTube and Demand Gen, budgets and forecasting, diagnosing sudden performance changes, and reporting.

The course prepares you for Google's free Ads certification assessments on Skillshop, which are optional and taken directly with Google. Practice uses a demo account and sample data, with optional small live budgets.