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Conversion Optimization Training — brochure
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Assure Success
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Assure SuccessCourse brochure 2026Increase conversion rates with research, experimentation and funnel analysis in live online batches
Course fee
₹31,999₹49,499
Enroll online at assuresuccess.in or call +91 93517 82674
Scan to view the course and enroll · Fees as on 28 Oct 2026
About the course
Driving more traffic is expensive. Conversion rate optimisation (CRO) focuses on getting more value from the visitors you already have by improving the pages, messages and flows that turn them into leads or customers. It combines analytics, user research, psychology, copy and design with disciplined experimentation.
This course teaches CRO as a repeatable process rather than a list of tips. You begin by setting goals and mapping the funnel, then use analytics to find leaks. Qualitative sessions cover heatmaps, session recordings, on-site surveys and usability testing to understand why people leave. You will form hypotheses and prioritise them using frameworks such as ICE or PIE, then design experiments: choosing the metric, calculating how much traffic you need, and avoiding mistakes such as stopping tests early or running too many variations. Practical modules cover landing pages, forms, product pages, pricing presentation and checkout, plus mobile conversion issues.
Google Optimize was shut down in 2023, so the course explains how testing is done today with other experimentation tools and server-side approaches. There is no external exam; your capstone is a full CRO audit and test plan.
Better return on ad spend
Higher conversion rates improve every channel's economics.
Evidence-based decisions
Replace opinion-led design debates with data.
Cross-functional skill
Connects marketing, design, analytics and product.
Portfolio audit
You create an audit and test roadmap to show employers.
Curriculum
CRO Fundamentals
Understand the discipline and the process.
Funnel and Data Analysis
Find where visitors are lost.
Qualitative Research
Learn why visitors do not convert.
Hypotheses and Prioritisation
Decide what to test first.
Experiment Design and Statistics
Run valid tests.
Landing Pages and Product Pages
Optimise key pages.
Forms, Checkout and Mobile
Remove friction.
Program Management and Capstone
Operate CRO as an ongoing program.
Your certificate
Enrol in the live online batch
Select a website for your audit capstone, or use the sample site provided
Complete the funnel analysis, research and hypothesis exercises
Present your CRO audit and test roadmap
Receive an Assure Success course completion certificate
Funnel analysis
Map conversion paths and locate the biggest drop-offs using analytics.
User research
Use heatmaps, recordings, surveys and interviews to understand visitor behaviour.
Hypothesis building
Turn observations into testable hypotheses and prioritise them.
A/B testing
Design, run and interpret experiments with correct sample size and duration.
Landing page optimisation
Improve headlines, offers, proof, layout and calls to action.
Forms and checkout
Reduce friction in sign-up, lead and payment flows, including UPI and COD considerations.
Statistics for CRO
Understand significance, power, false positives and when not to test.
CRO program management
Document learnings, report results and build a testing roadmap.
Your future
Careers after this course
CRO Specialist / Analyst₹4–10 LPA (approx.)
Finds conversion problems and runs experiments to fix them.
Ecommerce Optimisation Manager₹7–16 LPA (approx.)
Owns site conversion performance for an online store.
Growth Marketer₹5–14 LPA (approx.)
Runs experiments across acquisition, onboarding and retention.
Expert trainers
Certified instructors with real project experience.
Exam practice
Practice questions and mock tests.
Flexible batches
Weekday and weekend batches.
Exam support
Help with eligibility, vouchers and booking.
Ready to get certified?
Course fee ₹31,999. Enroll at assuresuccess.in/course/conversion-optimization-training
📞 +91 93517 82674✉️ info@assuresuccess.in💬 WhatsApp +91 93517 82674
Assure Success. Exam details are set by the certifying body and may change — check the official website before booking. All trademarks belong to their owners.