Conversion Optimization Training

Driving more traffic is expensive. Conversion rate optimisation (CRO) focuses on getting more value from the visitors you already have by improving the pages, messages and flows that turn them into leads or customers. It combines analytics, user research, psychology, copy and design with disciplined experimentation.

This course teaches CRO as a repeatable process rather than a list of tips. You begin by setting goals and mapping the funnel, then use analytics to find leaks. Qualitative sessions cover heatmaps, session recordings, on-site surveys and usability testing to understand why people leave. You will form hypotheses and prioritise them using frameworks such as ICE or PIE, then design experiments: choosing the metric, calculating how much traffic you need, and avoiding mistakes such as stopping tests early or running too many variations. Practical modules cover landing pages, forms, product pages, pricing presentation and checkout, plus mobile conversion issues.

Google Optimize was shut down in 2023, so the course explains how testing is done today with other experimentation tools and server-side approaches. There is no external exam; your capstone is a full CRO audit and test plan.