Social Media Marketing Training

Social media is where many Indian customers discover brands, compare options and ask for support. Running it well takes more than regular posting: you need a clear strategy, content that suits each platform, community management, and paid campaigns that reach the right people at an acceptable cost.

This course covers the full social marketing cycle. You begin with audience research and platform selection, then learn content planning, short-video formats, captions, hooks and posting rhythm. You will see how platform algorithms favour watch time and engagement and what that means for creative decisions. Paid social is a major module: you will set up Meta Ads Manager campaigns for awareness, traffic, leads and sales, understand audiences and the role of tracking, and apply Advantage+ automation sensibly. Other sessions cover LinkedIn for B2B, YouTube basics, influencer partnerships, WhatsApp Business for conversations, reputation handling and analytics.

You will manage a practice brand throughout the course. The program is skills-based; platforms run their own optional certifications, but the course is not tied to a specific exam.