Digital Marketing
SEO Training
Rank higher with technical, on-page, content and off-page SEO, and adapt to AI-powered search, in live online batches
- Duration
- Live batches
- Format
- Live online
- Modules
- 8 modules
- Certificate
- On completion
- ✓Live online instructor-led training in scheduled batches; the full schedule and total hours are shared before you enrol
- ✓Keyword research and search intent mapping for Indian and global audiences
- ✓Technical SEO: crawling, indexing, Core Web Vitals, structured data, site architecture
- ✓On-page optimisation and content briefs that match what searchers want
- ✓Link building, digital PR and local SEO with Google Business Profile
- ✓Search Console and GA4 reporting; SEO in the age of AI Overviews
About the course
What this course covers
Search engine optimisation is about earning visibility in organic search results, and it remains one of the most cost-effective ways to bring qualified visitors to a website. It is also a changing field: search results now include AI-generated summaries, more video and forum content, and local packs, and ranking depends on a mix of content quality, technical health and trust signals.
This course covers the whole discipline. You start with how search engines crawl, index and rank pages, then learn to research keywords and understand search intent. Technical SEO modules cover site structure, crawl budget, indexing issues, page experience and Core Web Vitals (including Interaction to Next Paint), structured data and migrations. On-page and content modules teach you to write briefs and optimise pages for topics, not just keywords. Off-page sessions cover link building, digital PR and brand mentions, and local SEO for businesses with physical presence.
You practise on live websites using Search Console, a crawler and free tools, and learn to report results. The course also discusses how AI-generated search results affect traffic and how to adapt. There is no external SEO exam; ability is shown through audits and results.
Who should attend
- ● Digital marketing beginners who want to specialise in SEO
- ● Content writers and bloggers who want their work to rank
- ● Website owners and ecommerce store managers
- ● Web developers who want to build search-friendly sites
- ● Freelancers and agency staff offering SEO services
Key skills
Skills you will walk away with
Keyword and intent research
Find and group keywords by intent and estimate their value and difficulty.
Technical SEO auditing
Crawl a site, find indexing and speed issues and prioritise fixes.
On-page optimisation
Optimise titles, headings, content structure, internal links and images.
Content strategy for SEO
Plan topic clusters and write briefs that satisfy search intent.
Structured data
Add schema markup to qualify for rich results where available.
Link building and digital PR
Earn quality links and mentions without breaking search guidelines.
Curriculum
Module-by-module syllabus
8 modules · 32 topics
1Module 1: How Search Works4 topics ▾
Learning objective: Understand crawling, indexing and ranking.
- ▸ Search engine components and the SERP
- ▸ Types of results: organic, local, video, AI summaries
- ▸ Ranking factors and Google's quality guidelines
- ▸ SEO vs paid search
2Module 2: Keyword Research and Intent4 topics ▾
Learning objective: Find the right keywords.
- ▸ Intent types and mapping
- Research tools and metrics
Schedules
Upcoming live batches
Enroll now and choose your batch dates
Send an enquiry and we'll reserve your seat in the next batch.
Certification
How you get certified
- 1Enrol in the live online batch
- 2Set up Search Console and GA4 on a practice site as guided
- 3Complete the keyword research, on-page and technical audit assignments
- 4Present the capstone SEO audit and 90-day plan
- 5Receive an Assure Success course completion certificate
Career outcomes
Roles this opens up
SEO Executive / Analyst
₹2.5–6 LPA (approx.)Handles on-page work, audits and reporting for client or company sites.
Technical SEO Specialist
₹5–12 LPA (approx.)Fixes crawl, speed and architecture problems on large sites.
Content / SEO Strategist
₹5–12 LPA (approx.)Plans topics and content calendars for organic growth.
SEO Manager
₹9–20 LPA (approx.)Leads organic strategy and team across a site or portfolio.
Salary ranges are approximate figures for India and vary by city, company and experience.
Why this certification is worth it
Compounding channel
Good SEO continues to bring traffic without paying for every click.
Skills for freelancers
Why Assure Success
Learn it once, pass it once
Trainers from the field
Every session is led by a practitioner who uses this material at work.
Batches that fit your week
Weekday and weekend batches in IST, scheduled for working professionals.
Exam-style practice
Practice questions and, where available, a full simulator free with the course.
Exam voucher help
Discounted vouchers and step-by-step help booking your exam.
Human support
WhatsApp support Mon–Sat, 9 AM–8 PM IST — a person answers.
Pay your way
UPI, cards, netbanking and EMI in India; international cards accepted.
FAQs
Questions learners ask us
Q.Is there an official SEO certification?
No search engine issues one. Employers look at audits, results and knowledge. This course ends with an audit and plan project.
Q.How long does SEO take to show results?
It varies with competition, site health and content, but results usually take months rather than days. We discuss realistic timelines and avoid guarantees.
Q.Is SEO dead because of AI search?
No, but results pages are changing and some informational clicks are reduced. We cover how to adapt with distinctive content, brand building and measuring AI-referred traffic.
Q.Do I need coding skills?
No, but a basic understanding of HTML helps. We explain the parts you need.
Q.Are paid SEO tools required?
Free tools such as Search Console, GA4 and free crawler versions cover most exercises. Paid tool trials are shown where useful.
Q.Will this teach black-hat tricks?
No. We teach practices that follow search guidelines and explain why shortcuts are risky.
Can I start freelance SEO after this?
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SEO Training