Digital Marketing
Mobile Marketing Training
Reach customers on mobile through apps, SMS, WhatsApp and mobile-first campaigns in live online batches
- Duration
- Live batches
- Format
- Live online
- Modules
- 8 modules
- Certificate
- On completion
- ✓Live online instructor-led training in scheduled batches; the full schedule and total hours are shared before you enrol
- ✓Mobile-first strategy for a market where most users are on smartphones
- ✓App store optimisation and app install campaigns on Google and Meta
- ✓WhatsApp Business, SMS and push notifications done with consent
- ✓Mobile attribution, deep links and privacy changes explained
- ✓Mobile landing pages, page speed and UPI-friendly checkout basics
About the course
What this course covers
In India, most people reach the internet first through a phone. That makes mobile marketing a core discipline rather than an add-on: your website has to load fast on mid-range devices, your ads have to work in vertical formats, and messages have to arrive through the channels people actually use, such as WhatsApp, SMS, push notifications and in-app messages.
This course covers the full mobile journey. You will start with mobile user behaviour and mobile-first design principles, then learn app marketing: app store optimisation for Google Play and the App Store, paid app install and re-engagement campaigns on Google and Meta, and measuring them with mobile measurement partners. Messaging modules cover WhatsApp Business app and platform use, SMS marketing rules in India, and push and in-app messaging with timing and frequency control. A section on privacy explains how iOS and Android changes and consent expectations affect targeting and attribution.
You will plan a mobile campaign for an app or mobile-first business and learn how to report results. The course is skills-based and does not include an external exam.
Who should attend
- ● Digital marketers working on app or mobile-commerce brands
- ● Product and growth managers at app-based startups
- ● Ecommerce and D2C marketers
- ● Small business owners using WhatsApp and SMS for customers
- ● Freelancers and agency staff adding mobile services
Prerequisites
- Basic understanding of digital marketing
Key skills
Skills you will walk away with
Mobile-first strategy
Plan campaigns and experiences around how users behave on phones.
App store optimisation
Optimise titles, descriptions, creatives and ratings to improve app discovery.
App install campaigns
Set up Google and Meta app campaigns with correct events and budgets.
Messaging channels
Use WhatsApp, SMS and push responsibly with consent and good timing.
Attribution and deep links
Understand mobile measurement partners, install attribution and deep linking.
Mobile web experience
Improve page speed, forms and checkout flows for mobile users.
Curriculum
Module-by-module syllabus
8 modules · 32 topics
1Module 1: Mobile Landscape and Strategy4 topics ▾
Learning objective: Understand mobile users and plan accordingly.
- ▸ Mobile usage in India
- ▸ Mobile-first vs responsive design
- ▸ App vs mobile web decisions
- ▸ Goal setting for mobile campaigns
2Module 2: App Store Optimisation4 topics ▾
Learning objective: Improve organic app discovery.
- ▸ Keywords and metadata for Google Play and App Store
- Icons, screenshots and videos
Schedules
Upcoming live batches
Enroll now and choose your batch dates
Send an enquiry and we'll reserve your seat in the next batch.
Certification
How you get certified
- 1Enrol in the live online batch
- 2Choose an app or mobile-first business for your capstone
- 3Complete the ASO, campaign and messaging exercises
- 4Present the capstone mobile campaign plan
- 5Receive an Assure Success course completion certificate
Career outcomes
Roles this opens up
Mobile / App Marketing Executive
₹3–7 LPA (approx.)Runs app install campaigns and store optimisation.
Growth Marketer
₹5–14 LPA (approx.)Tests acquisition and retention levers across channels.
CRM and Retention Specialist
₹5–12 LPA (approx.)Manages push, WhatsApp, SMS and email journeys.
Salary ranges are approximate figures for India and vary by city, company and experience.
Why this certification is worth it
Matches how India uses the internet
Mobile skills apply to nearly every consumer business.
Channel variety
Covers both paid and owned mobile channels.
Privacy awareness
Understand how platform changes affect measurement.
Why Assure Success
Learn it once, pass it once
Trainers from the field
Every session is led by a practitioner who uses this material at work.
Batches that fit your week
Weekday and weekend batches in IST, scheduled for working professionals.
Exam-style practice
Practice questions and, where available, a full simulator free with the course.
Exam voucher help
Discounted vouchers and step-by-step help booking your exam.
Human support
WhatsApp support Mon–Sat, 9 AM–8 PM IST — a person answers.
Pay your way
UPI, cards, netbanking and EMI in India; international cards accepted.
FAQs
Questions learners ask us
Q.Do I need to have an app to learn this?
No. We provide sample apps and brands. If you have your own app, you can use it for the capstone.
Q.Is bulk WhatsApp messaging allowed?
Business messaging on WhatsApp requires opt-in and approved templates for business-initiated messages. We cover the rules so you avoid account bans.
Q.Will we run real ads?
You will build campaigns in the real ad platforms where possible and learn from sample data. Spending real budget is optional.
Q.Is there an exam?
No external exam is attached to this course.
Q.How do iOS privacy changes affect ads?
They limit user-level tracking, so measurement relies more on aggregated data and modelled results. The attribution module explains the practical implications.
Q.Is this only for B2C?
Mostly consumer examples are used, but the messaging and mobile web principles apply to B2B too.
Q.Do I need coding skills?
No, but we explain how app developers implement events and deep links so you can brief them.
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₹31,999
Mobile Marketing Training