Digital Marketing
Email Marketing Training
Build email campaigns and automations that nurture leads into buyers, in live online batches
- Duration
- Live batches
- Format
- Live online
- Modules
- 8 modules
- Certificate
- On completion
- ✓Live online instructor-led training in scheduled batches; the full schedule and total hours are shared before you enrol
- ✓List building, consent and segmentation for the Indian market
- ✓Email design, copywriting and subject-line testing
- ✓Automations: welcome, nurture, abandoned-cart and re-engagement journeys
- ✓Deliverability: SPF, DKIM, DMARC and sender requirements of major mailbox providers
- ✓Metrics that matter in the age of privacy-protected opens
About the course
What this course covers
Email remains one of the highest-return channels for marketers because you own the list and can reach people directly. At the same time, inbox providers have tightened rules, privacy features have changed how opens are measured, and customers expect relevant messages, not blasts.
This course walks through the entire email program. You start with strategy and list building: lead magnets, sign-up forms and respecting consent under India's data protection law and good practice. Next comes segmentation, content planning and writing: subject lines, preview text, body copy and calls to action, plus responsive design and accessibility. Automation modules teach you to build welcome series, lead nurture sequences, cart and browse abandonment flows, post-purchase journeys and win-back campaigns. A full session on deliverability explains authentication (SPF, DKIM, DMARC), sender reputation, bulk sender requirements, list hygiene and troubleshooting spam folder placement.
You practise with a popular email service provider's free plan or trial. The course ends with analytics, testing and a capstone automation set. No external exam is attached.
Who should attend
- ● Digital marketing executives responsible for email and CRM
- ● Ecommerce and D2C marketers
- ● Small business owners who run newsletters
- ● Content marketers building subscriber lists
- ● Freelancers offering email marketing services
Prerequisites
- Basic familiarity with digital marketing concepts
Key skills
Skills you will walk away with
List building
Design lead magnets and forms that grow an engaged list while capturing proper consent.
Segmentation
Divide audiences by behaviour, interest and lifecycle stage for relevant messaging.
Email copywriting
Write subject lines, preview text and body copy that lead to action.
Email design
Build responsive, accessible templates that render well across inboxes.
Automation journeys
Set up triggered flows for welcome, nurture, cart abandonment and win-back.
Deliverability
Configure authentication and maintain list hygiene to reach the inbox.
Curriculum
Module-by-module syllabus
8 modules · 32 topics
1Module 1: Email Marketing Strategy4 topics ▾
Learning objective: Set goals and plan the program.
- ▸ Role of email in the funnel
- ▸ Types of emails: newsletters, promotions, transactional, lifecycle
- ▸ Goals and benchmarks
- ▸ Choosing an email service provider
2Module 2: List Building and Consent4 topics ▾
Learning objective: Grow a healthy list.
- ▸ Lead magnets and sign-up forms
- Double opt-in and consent records
Schedules
Upcoming live batches
Enroll now and choose your batch dates
Send an enquiry and we'll reserve your seat in the next batch.
Certification
How you get certified
- 1Enrol in the live online batch
- 2Open a free or trial account with the email platform used in class
- 3Build campaigns and automations as part of each module
- 4Present the capstone automation set
- 5Receive an Assure Success course completion certificate
Career outcomes
Roles this opens up
Email Marketing Executive
₹2.5–6 LPA (approx.)Builds and sends campaigns and automations for a brand.
CRM / Lifecycle Marketer
₹5–12 LPA (approx.)Designs customer journeys across email, SMS and WhatsApp.
Marketing Automation Specialist
₹5–12 LPA (approx.)Configures automation platforms and integrations.
Salary ranges are approximate figures for India and vary by city, company and experience.
Why this certification is worth it
Owned audience
Email does not depend on social platform algorithms.
Measurable revenue impact
Automated journeys can be tied directly to sales.
Deliverability know-how
Many marketers lack this technical knowledge.
Why Assure Success
Learn it once, pass it once
Trainers from the field
Every session is led by a practitioner who uses this material at work.
Batches that fit your week
Weekday and weekend batches in IST, scheduled for working professionals.
Exam-style practice
Practice questions and, where available, a full simulator free with the course.
Exam voucher help
Discounted vouchers and step-by-step help booking your exam.
Human support
WhatsApp support Mon–Sat, 9 AM–8 PM IST — a person answers.
Pay your way
UPI, cards, netbanking and EMI in India; international cards accepted.
FAQs
Questions learners ask us
Q.Can I use a purchased email list?
We teach against it. Purchased lists harm deliverability and may breach consent requirements. The course shows legitimate list building.
Q.Which email platform is used?
A widely used platform with a free or trial plan, confirmed per batch. The concepts apply to any ESP.
Q.Are open rates still reliable?
Privacy features such as Apple Mail Privacy Protection inflate opens, so we focus more on clicks, conversions and revenue.
Q.Do I need coding skills?
No. Basic HTML ideas are explained, but most work uses visual editors.
Q.Is there a certification exam?
No external exam is attached. Some email platforms offer free certificates, which we can point you to.
Q.Does this cover WhatsApp marketing?
Only as a supporting channel. See the Mobile Marketing course for more depth.
Q.Will you help with deliverability problems?
Yes, we cover diagnosing common issues, though results depend on sending history and content.
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₹31,999
Email Marketing Training