Digital Marketing
Digital Marketing Specialist Training
A complete, hands-on digital marketing program: SEO, paid media, social, email, analytics and AI tools in live online batches
- Duration
- Live batches
- Format
- Live online
- Modules
- 10 modules
- Certificate
- On completion
- ✓Live online instructor-led training in scheduled batches; the full schedule and total hours are shared before you enrol
- ✓Full-funnel coverage: SEO, content, social media, Google Ads, Meta ads, email and analytics
- ✓Hands-on with Google Analytics 4, Search Console, Google Ads and Meta Ads Manager
- ✓AI tools for research, content drafts, creative variations and reporting
- ✓Build a complete go-to-market plan and campaign as a capstone
- ✓Guidance on free Google Skillshop certifications you can take alongside
About the course
What this course covers
Digital marketing is no longer a set of separate skills; teams expect marketers to understand how search, content, paid advertising, social platforms, email and analytics work together to bring in and keep customers. This program is designed to give you that full picture, so you can either work as a generalist in a small team or choose a specialisation with confidence.
You start with strategy: customers, positioning, funnels and goals. Then you work through each channel in turn: search engine optimisation, content marketing, social media marketing, Google Ads, paid social, email and marketing automation, and conversion optimisation. Throughout, measurement is treated as a core skill, with Google Analytics 4 and Looker Studio used to connect activity to results. AI tools appear in each module as helpers for research, drafting and analysis, with a clear emphasis on checking their output.
In the capstone you plan and run a campaign for a real or simulated business with a small budget, then present results. The program is a skills course and has no single external exam; Google offers free Skillshop certifications for Ads and Analytics which this course prepares you for in part.
Who should attend
- ● Graduates and career changers starting in digital marketing
- ● Business owners and founders who market their own products
- ● Marketing executives who want structured, up-to-date training across channels
- ● Freelancers and agency staff who want to offer more services
- ● Sales, content and design professionals moving into marketing roles
Key skills
Skills you will walk away with
Marketing strategy
Define audiences, positioning, funnels and measurable goals for a business.
Search engine optimisation
Research keywords, optimise pages and understand technical and off-page SEO basics.
Content marketing
Plan, write and distribute content that supports each stage of the buying journey.
Social media marketing
Build organic presence and run paid campaigns on the platforms your audience uses.
Paid search and display
Set up, manage and optimise Google Ads campaigns against a budget and target cost.
Email and marketing automation
Build lists, segments and automated journeys that nurture leads.
Curriculum
Module-by-module syllabus
10 modules · 40 topics
1Module 1: Digital Marketing Foundations4 topics ▾
Learning objective: Understand how channels and funnels fit together.
- ▸ Digital marketing landscape in India
- ▸ Customer personas and journey mapping
- ▸ Funnels, KPIs and goal setting
- ▸ Building a basic marketing plan
2Module 2: Website and Conversion Basics4 topics ▾
Learning objective: Prepare a website to convert traffic.
- ▸ Landing page structure and messaging
- Forms, calls to action and trust signals
Schedules
Upcoming live batches
Enroll now and choose your batch dates
Send an enquiry and we'll reserve your seat in the next batch.
Certification
How you get certified
- 1Enrol in the live online batch
- 2Create the free accounts needed (Google, GA4, Search Console) using our checklist
- 3Complete module assignments and practical campaign tasks
- 4Deliver and present the capstone campaign
- 5Receive an Assure Success course completion certificate
Career outcomes
Roles this opens up
Digital Marketing Executive
₹2.5–6 LPA (approx.)Runs day-to-day campaigns across search, social and email.
Performance Marketing Specialist
₹4–10 LPA (approx.)Manages paid campaigns and optimises for leads or sales.
SEO / Content Specialist
₹3–8 LPA (approx.)Improves organic search visibility and creates content.
Digital Marketing Manager
₹8–18 LPA (approx.)Plans strategy and budgets and manages channel specialists.
Salary ranges are approximate figures for India and vary by city, company and experience.
Why this certification is worth it
One program, all major channels
Avoid piecing together separate short courses.
Why Assure Success
Learn it once, pass it once
Trainers from the field
Every session is led by a practitioner who uses this material at work.
Batches that fit your week
Weekday and weekend batches in IST, scheduled for working professionals.
Exam-style practice
Practice questions and, where available, a full simulator free with the course.
Exam voucher help
Discounted vouchers and step-by-step help booking your exam.
Human support
WhatsApp support Mon–Sat, 9 AM–8 PM IST — a person answers.
Pay your way
UPI, cards, netbanking and EMI in India; international cards accepted.
FAQs
Questions learners ask us
Q.Is there an exam at the end?
The program ends with a capstone presentation rather than an external exam. Google offers free Skillshop certifications for Ads and Analytics that you can take separately.
Q.Do I need a marketing or technical background?
No. Comfort with the internet and a willingness to practise are enough.
Q.Will I spend real money on ads?
The capstone uses a small budget or simulated accounts. You will not be asked to spend large amounts. Your batch coordinator explains the options.
Q.Which tools will I use?
Mostly free or trial tools: Google Analytics 4, Search Console, Google Ads, Meta Ads Manager, Tag Manager and Looker Studio. Paid tool trials are used where available.
Q.Is this course enough to get a job?
It gives you the skills and a portfolio project. Job outcomes depend on your effort, location and interviews, and we do not guarantee placement.
Q.How does this differ from the individual SEO or Google Ads courses?
Those go deeper into one channel. This program covers all channels at a working level so that you can choose where to specialise.
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Digital Marketing Specialist Training