Digital Marketing
AI-Driven Digital Marketing Training
Scale content, targeting and optimisation using AI marketing tools in a focused 16-hour live program
- Duration
- 16 hours
- Format
- Live online
- Modules
- 8 modules
- Certificate
- On completion
- ✓16 hours of live online instructor-led training in scheduled batches
- ✓Prompt techniques for research, briefs, copy and campaign ideas
- ✓AI features in Google Ads, Meta Ads and email platforms (Smart Bidding, Performance Max, Advantage+)
- ✓Build a repeatable AI-assisted content workflow with human review
- ✓Using AI for audience insights, analytics summaries and reporting
- ✓Risks and rules: accuracy, copyright, privacy, disclosure and brand voice
About the course
What this course covers
AI has changed how marketing work is done. Drafts, variations, audience research and reporting that once took days can now take hours, while ad platforms increasingly run bidding, targeting and creative selection with machine learning. Marketers who understand both what the tools do well and where they fail will move faster than those who ignore them or trust them blindly.
This course is for people who already know the basics of digital marketing. You will build practical workflows: using AI assistants for customer research and positioning, for content briefs and outlines, for drafting and editing, and for creating many ad and email variations to test. You will learn what the automated features inside Google Ads and Meta Ads actually control, and how to feed them good conversion data and creative inputs. Analytics modules show how to summarise performance data, spot anomalies and prepare client-ready reports.
We spend real time on quality control: checking facts, avoiding made-up statistics, protecting customer data, respecting copyright and platform policies, and keeping a recognisable brand voice. The course is skills-based and does not lead to an external exam.
Who should attend
- ● Digital marketing executives who want to work faster with AI
- ● Content writers, social media managers and SEO specialists
- ● Performance marketers managing ad accounts
- ● Business owners who do their own marketing
- ● Agency staff building AI-assisted delivery processes
Prerequisites
Key skills
Skills you will walk away with
Prompting for marketing
Write clear prompts with context, constraints and examples to get useful research, outlines and copy.
AI-assisted research
Summarise customer reviews, competitor pages and search results into insights, then verify them.
Content workflows
Build a brief-draft-edit-publish process where AI speeds up drafting but humans own quality.
Creative testing at scale
Generate many headline, copy and image variations and set up structured tests.
Automated ad features
Understand Smart Bidding, Performance Max and Advantage+ and supply the right signals.
AI in analytics
Use AI to summarise reports, detect anomalies and draft insights from performance data.
Curriculum
Module-by-module syllabus
8 modules · 32 topics · 16 hours
1Module 1: AI Landscape for Marketers4 topics ▾
Learning objective: Know what current AI tools can and cannot do.
- ▸ Types of AI tools: assistants, image and video generators, ad platform AI
- ▸ Strengths, limits and hallucinations
- ▸ Choosing tools and checking data policies
- ▸ Setting up a safe workspace
2Module 2: Prompting Fundamentals4 topics ▾
Learning objective: Get reliable results from prompts.
- ▸ Role, context, task, format and constraints
Schedules
Upcoming live batches
Enroll now and choose your batch dates
Send an enquiry and we'll reserve your seat in the next batch.
Certification
How you get certified
- 1Enrol in the 16-hour live online batch
- 2Set up your tools and accounts with our pre-class checklist
- 3Complete the prompt library and workflow assignments
- 4Present your capstone AI-assisted campaign workflow
- 5Receive an Assure Success course completion certificate
Career outcomes
Roles this opens up
AI-Enabled Digital Marketer
₹3–8 LPA (approx.)Uses AI tools to deliver more campaigns and content with the same team size.
Content and SEO Strategist
₹4–10 LPA (approx.)Plans content and search strategy with AI-assisted research and drafting.
Performance Marketing Manager
₹7–16 LPA (approx.)Manages automated ad campaigns and optimisation.
Marketing Operations Specialist
₹5–12 LPA (approx.)Designs workflows and automation for marketing teams.
Salary ranges are approximate figures for India and vary by city, company and experience.
Why this certification is worth it
Faster execution
Cut time spent on first drafts, variations and reporting.
Why Assure Success
Learn it once, pass it once
Trainers from the field
Every session is led by a practitioner who uses this material at work.
Batches that fit your week
Weekday and weekend batches in IST, scheduled for working professionals.
Exam-style practice
Practice questions and, where available, a full simulator free with the course.
Exam voucher help
Discounted vouchers and step-by-step help booking your exam.
Human support
WhatsApp support Mon–Sat, 9 AM–8 PM IST — a person answers.
Pay your way
UPI, cards, netbanking and EMI in India; international cards accepted.
FAQs
Questions learners ask us
Q.Will AI replace digital marketers?
AI changes tasks more than it removes the need for people who understand customers, strategy and quality. Marketers who use AI well are likely to be more productive. We do not predict jobs, but we teach practical use.
Q.Which AI tools do you use?
General AI assistants, plus AI features inside Google Ads, Meta Ads and email tools. Specific products change quickly, so the course teaches method over brand names.
Q.Do I need paid subscriptions?
Free tiers are enough for the exercises. Paid plans are optional.
Q.Is AI-written content good for SEO?
Search engines focus on whether content is helpful and original, not just who wrote it. Unchecked, generic AI content often performs poorly. We teach how to add expertise and verification.
Q.Is it for beginners in marketing?
It works best if you know basic channels. Complete beginners may prefer the Digital Marketing Specialist program, which includes an AI module.
Q.Is my company data safe in AI tools?
Not automatically. We cover how to read data policies, what not to paste, and how to anonymise inputs.
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₹24,499
AI-Driven Digital Marketing Training